Cirque du Soleil brings the most audacious, ambitious and awe-inspiring human performances to the stage every night in Las Vegas. In a playful new campaign, they’re encouraging Vegas locals to get to know their neighbors, by showing that Cirque du Soleil performers are really just like all of us: local Las Vegas residents with daily lives.
“We wanted to show the more human side of our artists, who at times may seem super human and larger than life in our shows,” says Lou D’Angeli, Sr. Director of Marketing & Public Relations for Cirque du Soleil and resident of Summerlin. “At the end of the day, they are your neighbors.”
The new campaign shows Cirque du Soleil artists in every day settings, doing normal activities that all locals do. The performers are featured picking up their dry cleaning, getting coffee and watering the lawn, but with a Cirque du Soleil twist – they’re in extravagant costumes and meticulous show-ready makeup. The campaign will launch in February in local print, online, outdoor and television ads highlighting artists from “O” at Bellagio, Zumanity at New York-New York and KÀ at MGM Grand.
“As an original cast member of “O”, I’m very grateful for the long-lasting success and loyalty afforded to us by the Las Vegas community,” said Yuliya Eremina, the Ballerina at “O” and resident of Southern Highlands. “Moving to Las Vegas nearly 20 years ago, I would have never imagined in my wildest dreams the roots I would make in this city, and I’m proud to represent the company and so many of my colleagues who call Las Vegas home.”
Alongside Yuliya, other Cirque artists featured in the new campaign are KÀ artists Barri Griffiths of Green Valley and Eric Henderson of Spring Valley and Zumanity’s Marina Tomonova, resident of Enterprise. With nearly 1,600 employees in the company’s US headquarters and seven unique productions up and down The Strip, Cirque du Soleil employees have forged deep roots in all aspects of the Las Vegas community.
Ads featuring additional Cirque du Soleil artists will be released in the coming months. When you’re out and about in your neighborhood, be on the lookout for your #CirqueNeighbors!
For more information, please visit cirquedusoleil.com/neighbors.